Product Marketing Transformation

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IoT Marketing Transformation Services

GTM Strategy for IoT Solutions

Product Management and Product Marketing professionals  in technology companies face significant challenges defining a GTM (Go-to-Market) strategy for IoT solutions.  Some of these challenges include:

  • How does your solution fit into the current product and customer ecosystem?
  • What kind of partners are best for what we offer and who are our best partners?
  • What does a marketing alliance or partnership look like?
  • What are the use cases that best highlight your solutions capabilities?
  • What standards will you align your solution towards and what is you participation in those organizations?
  • How will you train and support your sales and sales enablement teams beyond the the typical speeds and feeds with a focus on increasing sales in a data-driven IoT society?

The development of a fully formed go-to-market strategy for your IoT solutions is significantly enhanced by bringing in expertise at three core domain areas that includes:

  • Depth and breathe of IoT Acumen (from technology, to ecosystem, use cases)
  • Depth and breathe of product vendor supply changes (direct, distributors, value added resellers)
  • Depth and breathe of sales enablement skills, tools and techniques

Product Marketing Transformation Services

DTI’s Product Marketing transformation services offers our customers access to seasoned professionals that cover the three core domain knowledge areas with proven experience to define solutions and foster human capital transformation.  We can offer:

                  -Coaching and consulting on defining your GTM strategy

                  -Assessment criteria to formulate ecosystem partnerships

                  -Selling skills assessments tied to delivering on business outcomes

                  -Competitive positioning and research and delivering that information to sales teams

-Sales enablement strategy to focus on building the sales muscle to effectively position your solution/product and sell based on use cases and business outcomes

 

We provide these services through:

                  -Staff augmentation

                  -E4H (expert for hire) coaching

                  -Assessment development, delivery and analysis

                  -E-learning content development

                  -Courseware content development

                  -Sales enablement training

                  -IoT sales enablement training


What's Stirring in the
Brains Of Our Experts

Digital Transformation Specialist

Barry Kaufman

VP of Business Development- IoT/DX

My Technology Perspective

Barry thrives in supporting leading vendors and their channel as they take to market solutions that are truly shaping the world we live in—vendor companies with real vision, proving how IoT and digital business solutions protect and enable an ever more connected world. Bringing broad technical experience and expertise, Barry brings a unique understanding of how to define business/organizational value and outcomes that matter most.

Digital Transformation Specialist

Kori Needham

VP of Business Development- Managed Enablement Services

My Technology Perspective

Kori is an experienced Business Development and Technical Sales Enablement leader skilled in empowering C-level executives to leverage industry-leading transformative technologies in order to achieve their expected business outcomes.  He excels at helping key stakeholders to fine tune their tactical and strategic objectives in order figure out which relevant technical solutions are required to achieve the intended business results. 

Free Resources and Tools to help
with your Digital Transformation

Resources | Insights

Digital Transformation Inc becomes Fast Lane Digital

Chuck Terrien

When we created Digital Transformation Inc. (DTI) two years ago we were in the process of our own digital transformation.

Jun 07, 2018

Why are all the horses in the barn?

Rob Batten

Why are all the horses in the barn? I use this phrase often when working with sales management during transformational engagements.

Apr 11, 2018